Adidas-Marvel, Assemble

Product placements are not new in movies. We can see brands utilize this marketing strategy especially in this age where most of the blockbuster movies can be a good place for promoting a specific product. In the case of The Avengers: Age of Ultron, Marvel and Adidas made this very special adizero Prime Boost to one of the characters in the movie (wanna take a guess?). This colorway has a grey upper for the most part with green hits for a stylish look. You can see the Avengers logo on the heel and on the insole which could mean this is a special release. The adizero Prime Boost will drop on May 1 at selected Adidas stores.



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