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BEST FOOT FORWARD: World Balance X Smiley

Was at the mall last week and saw this latest collab between World Balance and Smiley. Find out more by watching the video or you can read through the article below.


World Balance is on a roll doing collabs increasing brand awareness in the process. I was surprised that they didn't use the Kaia silhouette (collab is avail for women's size and youth size only). But on the other hand, it is okay since we don't want the Kaia or Invictus to be too diluted being used on every collab, just like what they did with the Star Wars collab. I mean the Invictus and Kaia is nice don't get me wrong and I have lots of them that's how I like the shoe, but using other silhouettes gives the brand more options on what silhouettes are effective on certain collabs keeping the possibilities open.

Going back to the said collaboration, giving it a nice packaging (box and even paper bag) adds plus points if you ask me. They even include a nice card which makes you feel special. Whether you…

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