Why This Camera is the Best for Shoe Reviewers

In this day and age where you get to see everything in an instant, you need to have the proper equipment. Here at analykix, we post news about the latest shoe drops and often take pictures of these kicks to give our readers (especially those who are busy to roam around malls) as much information about these shoes as possible. This is why a camera like the Sony α5000 E-mount Camera with APS-C Sensor is such a great fit for this blog. The Sony α5000 is lightweight and the built looks sturdy, and that bodes particularly well during times when we just stuff everything into a gym bag on the way to do our basketball shoe reviews. The last thing that we want to think of is bringing something so fragile in an otherwise rough-and-tumble grind.

The lighting in stores can be very tricky, especially in those that have different themes and displays. I often go to several different stores at a time to check out the latest drops, and that means several different lighting setups to deal with. While we try our best to be as raw as possible by giving you what the shoe looks like, the lighting in some stores emit so much yellow (or orange, or red... depends on what the display designer wanted to happen) that it compromises the image to the point of giving off wrong colors. The white balance modes can help you adjust things on the fly and this means less time editing, which is honestly such a tedious task. 

Aside from the daily articles that you can read at analykix, we are now doing videos as well. With the Sony α5000, we can worry less about blurriness and fuzziness and concentrate on how a shoe is doing in-game because the camera does the auto-focus work for you.

Whether in blogging or in doing videos, we do believe that most of the time, it's all about the story -- what is the shoe, what's it about, where to find it, what's it made of. In our case where we go to the stores and do shoe performance reviews, we need to give justice to the products by presenting them to the readers and viewers as if they were seeing it in stores. After all, they will be spending their hard-earned money in these shoes so they need to have a good grasp on what they are going to purchase.

The Sony α5000 E-mount Camera also gives you 20 mega pixels from the get-go. This provides great detail on the images that we would like to emphasize, especially now that the trend in basketball shoes are all about comfort in the materials. Whether it's the good quality leather from the remastered Air Jordans or the Primeknit upper from adidas that provides a sock-like feel, this camera can give justice to these materials and truly show what they look like.

And remember when we mentioned earlier that everything needs to be seen in an instant (snapping fingers twice)? With this camera you can instantly transfer and share those photos via wi-fi, essentially giving our readers what is currently in-store in real time. We can also easily do quick editing and post them on the blog. There is no need to eject the memory card (although you can) and plug it in the laptop or pc, then access the blog for the post. We only have to transfer it to the phone, and post directly from there even as we're heading home from the shoe store.

We've always wanted the best for this blog (and now, the vlog too!), and while information and facts are the most important things we consider to be the core values of analykix, having great resources and materials and equipment to be able to give these information and facts to our readers in the best possible way can only make this blog better. The Sony α5000 E-mount Camera, with all its cool features, can certainly do that and more.


Image credit: Sony