Nowadays, story-telling plays a large role in marketing different colorways in a basketball shoe. Some might call them gimmicks and for whatever reason I find the Dame 3 line to be good at this as it balance the subtle approach and using colors that aren't too loud (most of the time) with the richness of the story behind it. This one is called the West Campus which is the name of an abandoned training facility where he trained using the bricks (all-red cw). The off white hue symbolizes the old walls of the place while the other accents represent the flooring and other areas of the facility. I find this perfectly executed since the whole inspiration for the shoe is Dame paying homage for everything that helped him achieve his dreams. The adidas Dame 3 "West Campus" will drop on March 31 for $115.