Adidas D Rose 7 unveiling

12:52:00 PM Paulo Mendoza [Analykix] 0 Comments

Adidas Basketball officially unveiled the D Rose 7. The D Rose 6 offered great performance benefits which you can find <HERE>, but what about D Rose's upcoming shoe? Let's check out what Adidas has to say:

PORTLAND, Ore. – July 20, 2016 – As Derrick Rose prepares for the bright lights of New York City, adidas Basketball starts the next chapter of his signature series with the D Rose 7. Inspired by the Great Chicago Fire of 1871, the D Rose 7 is a tribute to Derrick's beloved hometown of Chicago and the city that raised him.
The D Rose 7 echoes the resilience of Rose's passion for the game and perseverance through every challenge. The silhouette introduces unique elements of strength and for the first time, incorporates full-length BOOST through a design inspired by fire and one's willingness to rise from the ashes. Built for unmatched flexibility and comfort, the D Rose 7 is designed to harness the raw energy of Derrick's style of play, including powerful strikes against defenders in traffic and speed at both ends of the floor.
"Chicago's always been my home and this shoe represents the city that made me the man I am today. From how I play the game, how I live my life and how it's prepared me for my next step in New York," said Rose. "It's the perfect tribute to the city and fans that helped raise and support me. It's built for my game and gives me an added incentive knowing that I'm carrying my city with me on every play."
True to the history of the Great Chicago Fire and the city's spirit to rebuild, the D Rose 7 embraces cues from the fluid, yet sharp and unpredictable, shape and motion of fire through a variety of Primeknit color combinations. The silhouette also displays four stars on the heel cage honoring the Chicago flag plus a flame-inspired TPU shank and D Rose signature.
"For each D Rose signature shoe, we focus on a very specific element of storytelling behind what inspires Derrick on and off the court," said Brian Foresta, vice president of Global Design, adidas Basketball. "With the D Rose 7, we're ensuring that Derrick's hometown is never far from him on and off the court. His perseverance and passion to rise above every challenge is what makes him special, so we focused on bringing that to life."
The D Rose 7 reimagines the brand's most innovative technology, delivering endless comfort and unrivaled performance:
Full-Length BOOST
The D Rose 7 is the first in the Rose franchise to feature full-length BOOST cushioning for long-lasting comfort and infinite energy return. Incorporating a reinforced TPU shank for stability throughout the outsole, the D Rose 7 is tuned for hard cuts against defenders.
Smoke Traction
Inspired by smoke rising from flames, the D Rose 7 is primed with herringbone traction that delivers optimum grip and control for one of the game's quickest and most explosive players.
Lockdown Support
To support rapid drives to the rim and speed at both ends of the court, a hinged mid-foot lacing panel attaches to a split heel cage and GEOFIT molded collar to increase stability, lockdown and sock-like fit.

So there you have it. Well, if you are asking for my thoughts, it looks like support and stability will be their focus with this model (if we are basing everything on paper). We all know the performance benefits of Boost foam and although Adidas took baby steps during the early stages of implementation of Boost in their basketball line, we already know by now its capabilities and I think we are now in a point where everything is being fine tuned. Caging the Boost will provide more stability while still giving you the excellent energy return and together with the aggressive traction pattern, this would go hand-in-hand for a player who relies on explosiveness. In terms of aesthetics, I am not still a fan of the pieces in the ankle area. I would still describe it as "busy", but as long as it provides good containment, I have no problems with it. After all, aesthetics is only superficial and what matters most is the benefits it would give the consumer.

The launching of the shoe will be on August 11 (solar red) with more colors dropping soon like smoke grey, hydration, black/white/red, and white/black/red. Who knows, we might even see a Knicks colorway at the start of the NBA season. Here are more images and feel free to share your thoughts.

Via: Adidas