Nike iD: Lebron Everyday Heroes
With Lebron returning home to Cleveland, Nike banked on this classic gesture made by King James. It is no wonder they even started making this kind of advertisement to make push their Nike iD. Customizing shoes is not new in sneaker culture so it is easy for consumers to digest it and get persuaded by it. Check out Nike's campaign for the Lebron XII Nike iDs and if you are inspired by this, here is the link where you can honor your hometown heroes.